No matter how advanced or innovative your offer, your dreams of growth may go unrealized by way of assumption.
Why? As entrepreneurs we're often so eager to start selling our innovations, we jump right to promotion and advertising with a set of killer assumptions. Our marketing often flounders or fails as a result.
We Assume Consumer Relevance
We make the mistake that potential clients understand the value we represent and how they will benefit from our products and services. As a result, we start our marketing conversations with descriptions and explanations rather than with stories that show benefits. The result is irrelevance, disinterest and financial loss.
We Assume Profitable Sales
We Assume Blue Skies
We Assume Staff / Supplier Leadership
The Sad Truth About Marketing
Why Do We Assume, When Our Risks Are So High?
The Bottom Line
- defining your core values and value proposition
- defining your audience and building personas
- establishing your core purpose and competitive positioning
- detailing constraints and setting targets
- committing to a strategic direction and plan
- defining reporting requirements
- creating budgets and time lines
Ready To Step Up And Lead?
About The Author
John Watson is the president of Accrue Performance Marketing Inc. and is the author of Being Profitable™: the earnings growth program. John is a marketing coach and an internet marketing consultant. He plays the roll of Fractional Director of Marketing for several emerging companies. John helps entrepreneurs Design Build Grow™ market leading companies with strategic planning, internet marketing, social media and sales lead generation programs.