tag:blogger.com,1999:blog-20714379734860432912024-03-13T16:55:21.961-06:00Earnings Growth For EntrepreneursHelping Entrepreneurs Design Build Grow Market Leading CompaniesJohn Watsonhttp://www.blogger.com/profile/04736132709159203240noreply@blogger.comBlogger11125tag:blogger.com,1999:blog-2071437973486043291.post-4781962338597296112011-01-16T22:57:00.007-07:002011-01-16T23:01:15.506-07:00Don't Make An Ass Of Yourself, With MarketingNo matter how advanced or innovative your offer, your dreams of growth may go unrealized by way of assumption.
Why? As entrepreneurs we're often so eager to start selling our innovations, we jump right to promotion and advertising with a set of killer assumptions. Our marketing often flounders or fails as a result.
We Assume Consumer Relevance
We make the mistake that potential clients John Watsonhttp://www.blogger.com/profile/04736132709159203240noreply@blogger.com0tag:blogger.com,1999:blog-2071437973486043291.post-41786823131909662202010-10-01T03:20:00.001-06:002010-10-06T18:16:58.667-06:00The Top 15 Most Influential Books on Internet MarketingEvery week for the past 8 weeks I have been in a conversation with a writer, a designer or a small business owner about what books to read to get up to speed on Internet Marketing. That is a tall order for sure. There are far too many topics to do justice to the entirety of Internet Marketing. However, having a grasp of the fundamentals across the core disciplines is all that most John Watsonhttp://www.blogger.com/profile/04736132709159203240noreply@blogger.com0tag:blogger.com,1999:blog-2071437973486043291.post-12167982677916917522010-05-23T20:27:00.010-06:002010-05-23T20:31:07.551-06:00Biggest Leadership Mistakes Or Greatest Opportunities?As a marketing consultant who works with entrepreneurs on start-ups and business growth initiatives, I see the same core problems repeatedly.
The problems are not technical or related to specific products or services. The problems are more fundamental, being based in leadership and planning. The problems are linear and cumulative too, meaning their implications compound or are amplified John Watsonhttp://www.blogger.com/profile/04736132709159203240noreply@blogger.com0tag:blogger.com,1999:blog-2071437973486043291.post-79259905980997767582010-04-26T16:04:00.000-06:002010-04-26T16:04:07.752-06:00Hiring Better With Kolbe AssessmentsAccrue Performance Marketing is hiring. While sharing my goals and challenges in hiring key people with a colleague, he told me "he would not even consider hiring anyone without first completing a Kolbe Assessment". I had never heard of Kolbe but I have a lot of confidence in my friend so I looked into it.
I began by completed the Kolbe A survey on myself. Over the years I have completed many John Watsonhttp://www.blogger.com/profile/04736132709159203240noreply@blogger.com3tag:blogger.com,1999:blog-2071437973486043291.post-83849962868656987352010-02-19T11:13:00.008-07:002010-02-19T11:22:06.146-07:00A Modern Sales Classic Spin SellingI first read Spin Selling by Neil Rackham in 1999. Why blog about it now? Because SPIN Selling continues to be the book I recommend most often for professionals looking to increase their sales effectiveness.
Although this book may not be the newest book on sales (it was first published in 1988) it continues to be the most relevant. I find it the most relevant because it addresses the most commonJohn Watsonhttp://www.blogger.com/profile/04736132709159203240noreply@blogger.com4tag:blogger.com,1999:blog-2071437973486043291.post-72375519272075205542010-02-10T09:03:00.004-07:002010-02-10T09:13:44.860-07:00Know and Focus On Your Strengths, Says Strengths Finder 2.0
I’ve had occasion to recommend Strengths Finder 2.0 by Tom Rath several times in the last few weeks. I am also in the process of reviewing resume’s for a new position I am trying to hire for, so Strengths Finder is obviously on my mind.
I first read this book about 2 years ago and was very impressed, recommending it to at least 10 of my colleagues and buying it for several family members. John Watsonhttp://www.blogger.com/profile/04736132709159203240noreply@blogger.com1tag:blogger.com,1999:blog-2071437973486043291.post-38440534236842918222010-01-31T15:22:00.008-07:002010-01-31T15:33:44.477-07:00Getting Started With Video and YouTube Marketing?With video marketing becoming so popular, more affordable and favoured by search engines, you may be considering jumping onto the video band wagon, I know I am.
With YouTube having become the undisputed winner in the massive on-line video space if you are considering video marketing, you need to be learning more about YouTube.
In the last ten years I was involved in only three video projects, John Watsonhttp://www.blogger.com/profile/04736132709159203240noreply@blogger.com0tag:blogger.com,1999:blog-2071437973486043291.post-70595895444056327462010-01-03T17:35:00.000-07:002010-01-03T17:35:44.346-07:00Duct Tape Marketing, A great primer for small business ownersI’ve had Duct Tape Marketing by John Jantsch on my reading list for 3 years and I finally got around to reading it over the holidays. I help entrepreneurs grow market leading companies in my marketing consulting and business coaching practice, so I am always looking for good books to recommend to entrepreneurs.
The process that Duct Tape Marketing outlines is the closest match to what my John Watsonhttp://www.blogger.com/profile/04736132709159203240noreply@blogger.com0tag:blogger.com,1999:blog-2071437973486043291.post-33668891075370685112009-12-28T17:18:00.008-07:002009-12-30T15:57:45.404-07:00ProBlogger: An Excellent Blogging Overview
Over the Christmas Break I read ProBlogger: Secrets for Blogging Your Way to a Six-Figure Income by Darren Rowse and Chris Garrett and Wiley Publishing, 2008. While I’ve been an internet marketer for over 7 years, I am relatively new to blogging. Now that I have decided to blog, I want to get good at it.
While I am not interested in blogging for a living, I am interested in learning John Watsonhttp://www.blogger.com/profile/04736132709159203240noreply@blogger.com1tag:blogger.com,1999:blog-2071437973486043291.post-2556158017059171642009-12-20T09:17:00.003-07:002010-03-05T11:13:22.450-07:00140 Characters, a lesson in the way of the Twitter SamuraiI’m talking about the new book 140 Characters: A Style Guide For The Short Form by Dom Sagolla and Wiley Publishing.
A lot of people say to me that they do not get Twitter. I hear questions and comments like:Why would anyone care what I am doing on a moment by moment basis?
I don’t know what to write.
How can I write anything meaningful in 140 characters?
Dom Sagolla offers answers to these John Watsonhttp://www.blogger.com/profile/04736132709159203240noreply@blogger.com0tag:blogger.com,1999:blog-2071437973486043291.post-64679798784693522862009-12-02T08:46:00.000-07:002009-12-02T08:46:51.020-07:00Yahoo Listing Finally AppearsThis is my 3rd and final posting, on how long it takes Google to recognize my $299US Yahoo Directory Listing. After nearly 30 days, Google finally recognized the Yahoo Listing. As I said in my last post it took less than a week for both Business.com and HotFrog.ca by comparison at $299US and Free to put that into perspective.
I guess I should not be overly critical John Watsonhttp://www.blogger.com/profile/04736132709159203240noreply@blogger.com0